As a UX/UI designer, I collaborate with clients to create a website that is both easy to navigate and visually appealing. Using tools such as Figma, Adobe Creative Suite, and InVision, I take a holistic approach to designing websites from the initial user experience to the final user interface, while also creating animated hero illustrations and prototypes.
The challenge with this particular client was to update their website. The site lacked clear content breaks and inconsistencies in the illustration style made it difficult to understand what information was included within each element.
To address these issues, we simplified the design with a more elevated approach. By working closely with the client and creative team, we established a consistent element hierarchy, defined individual sections, streamlined the color palette, generated consistent illustrations, simplified UI/UX elements, animated the hero illustrations, and used a consistent photography style. The end result was a sleek and modern website that is user-friendly and visually engaging.
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