Academy of Art 2018 Spring Show - Silver
Greater San Francisco Ad Club - Bronze
Role:
Art Director, Visual Designer
Art Director, Visual Designer
Worked With:
Copywriter, Creative Director
Copywriter, Creative Director
What:
The project is an advertising campaign for Superdry. The concept is centered around all-year-round comfort with a fashionable look and the hashtag #comfort365. The aim is to increase sales and awareness as the brand is overshadowed by mainstream competitors.
The project is an advertising campaign for Superdry. The concept is centered around all-year-round comfort with a fashionable look and the hashtag #comfort365. The aim is to increase sales and awareness as the brand is overshadowed by mainstream competitors.
Who:
The primary audience is urban professionals, while the secondary audience is athletic youth.
The primary audience is urban professionals, while the secondary audience is athletic youth.
How:
The campaign utilizes advertising and design strategies to communicate the benefits of the Superdry brand. The campaign includes printed banner ads, digital banners, billboard mockups, interactive street billboards, ambient ad installations,
and limited shirts.
The campaign utilizes advertising and design strategies to communicate the benefits of the Superdry brand. The campaign includes printed banner ads, digital banners, billboard mockups, interactive street billboards, ambient ad installations,
and limited shirts.
