Role:
Art Director, Designer, Image Curator
Art Director, Designer, Image Curator
Worked With:
Copywriter, Project Manager, Producer, Associate Creative Director
Copywriter, Project Manager, Producer, Associate Creative Director
What:
The project is a creative campaign aimed at increasing awareness about the "Energy Upgrade California" program, which offers energy upgrades for low-income households in California. The campaign includes a hero image for the landing page, animated digital banners, social media integrations, and a social video.
The project is a creative campaign aimed at increasing awareness about the "Energy Upgrade California" program, which offers energy upgrades for low-income households in California. The campaign includes a hero image for the landing page, animated digital banners, social media integrations, and a social video.
Who:
The target audience for the campaign is low-income households in California who could benefit from the "Energy Upgrade California" program.
The target audience for the campaign is low-income households in California who could benefit from the "Energy Upgrade California" program.
How:
The campaign utilizes creative visuals and messaging to convey the benefits of the "Energy Upgrade California" program to its target audience. The tone of the campaign is professional yet empathetic, with a focus on providing valuable information and support to those who could benefit from the program.
The campaign utilizes creative visuals and messaging to convey the benefits of the "Energy Upgrade California" program to its target audience. The tone of the campaign is professional yet empathetic, with a focus on providing valuable information and support to those who could benefit from the program.
